Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Tuesday, December 1, 2009

Patrick Kane: Beginning to understand

Patrick Kane is a wonderfully talented forward with the Chicago Black Hawks. He is already emerging as an extraordinary talent on the ice - a significant component of the major Hawk resurgence over the last year.

Off the ice, it’s been a bit more of a struggle. This past summer, Kane was alleged to have been involved in an incident with a taxicab driver, leading to assault charges that were eventually dropped. (Kane pleaded guilty only to disorderly conduct.)

Athletes often face a burden - and a responsibility - that those in some other professions may not have to deal with in quite the same way. The expectations are high, even if they don’t necessarily include being a “role model”. Their perceived successes and failures on and off the ice/field – as well as their behaviour – occur in a very public setting.

They face often intense public scrutiny, fair or not. They are expected to be accountable on the playing field- and off.

For his part, Kane, in speaking with NHL.com recently, made some observations that suggest he has learned from his misstep this past summer. The story indicated Kane has changed the manner in which he conducts himself in public.

"I still feel I'm the same kid at heart. Obviously situations like that open your eyes a little bit. It was a tough situation. You never want to go through that. Obviously, the only story you guys heard was what the cab driver said,” Kane is quoted as saying.

"The worst kind of came out of the situation, but at the same time, I think maybe it was better that it happened sooner rather than later. You can take a positive from a bad situation. Pretty much every (situation) I treat now, when I'm out to dinner or walking down the street, I'm going to treat like it's going to be publicized, and like it's going to be put in the media."

I always try to tell my young clients in the sports field, “You can be yourself. Just be your best self”.

An NHL agent whose clients I have advised on occasion over the years told me some time ago that he regularly reminds the athletes he represents to behave in public expecting to run into someone they know- and whose opinion matters to them.

It’s great advice for all of us, and nudges people-high-profile or not- to be aware that behaviour matters, wherever you are.