Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Monday, February 18, 2008

Tilghman story an opportunity to educate, rather than punish

The comment by Golf Channel anchor Kelly Tilghman that led to her two-week suspension was clearly an attempt, under the bright lights of live television, to make a witty remark.

That her reference to Tiger Woods and "lynching" brought reaction was not a surprise.

Her friendship with Tiger Woods, at whom the jesting comment was directed, helped alleviate what could have been an even more severe network—and public—reaction.

Woods said, essentially, that he was friends with Tilghman; that she was not trying to be hurtful and that we all make comments that we wish we had not made.

Interestingly, former NFL great Jim Brown, a person of color who has a long history working with troubled inner-city youths, commented publicly that he would have liked to have seen Tiger take a stronger public stand.

This is not the first time Brown has called upon Woods to do more in this area.

But surely everyone, including Brown, Woods and many of the rest of us, have indeed, as Tiger mentioned, made comments we wish we could take back, upon reflection.

The reference to “lynching”, an explosive word to be sure, was obviously unfortunate and in poor taste given the context in which it was used.

But the real opportunity here, it would seem, is to use this inadvertent error by Tilghman to educate people, young and old, about why the word can be offensive to the African-American community, and to thoughtful people everywhere.

This is an ideal opportunity, not to make an example of Tilghman, but to bring forward the terrible events that led to this word becoming an understandably sensitive subject. This can be done in schools and through the media at large.

If we only penalize and judge, and never instruct, how will young people, for example, ever really learn about history and social injustice, whether it be the treatment of minorities in the U.S. or how Jews and others were treated by the Nazi regime in the Second World War?

When a public figure clearly, and intentionally, makes hurtful and thoughtless comments, that is one thing.

In this instance, it is an opportunity not for punishment, but for discussion, education, and for creating genuine awareness and learning.