Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Thursday, October 4, 2007

Bill Belichick: stand in line

That an NFL team has been "caught" cheating (illegal videotaping of opposition signals) should come as little surprise. Cheating has been a temptation in—and a part of—sports for all long as we all can remember.

It is part of the human condition, it would seem—at least the temptation to do so. Everyone wants to get “the edge”, whether achieved “legally” or otherwise.

The examples of cheating in sports are many. Hall-of-Fame pitcher Gaylord Perry was a well-known “cheat”, scuffing and greasing baseballs on his way to 300+ career victories. No one speaks of his plaque being taken down at Cooperstown. Fellow Hall-of-Famer Whitey Ford has admitted publicly that he cheated toward the end of his career in an effort to hang on; he is still a hero to many. Well-known White Sox broadcaster and former player Ken “Hawk” Harrelson has admitted that he corked his bat; many others have done the same through the years. (Albert Belle and Sammy Sosa were caught; most aren’t.)

But the slippery ethical slope has manifested itself in myriad ways in the current era, and it does not reflect well on professional sports, or its ongoing and pervasively negative influence on youth sports.

Professional sports is entertainment, to be sure. Perhaps we assume an element of trickery, of ego, of smugness— among other less than admirable traits.

But far too many pro athletes act as though a good play must be followed by a Hulk Hogan pose or a dance. The limits of what is acceptable bend further and further every year.

We all understand that greed is at the forefront of the pro game. I recall my father and I, in the late 1970’s, discussing that Bruce Sutter held out for the then un-heard of (for a relief pitcher) sum of $700,000, I think it was. His comment was that he had to look out for his family’s future. My dad, who raised 5 children and never made more than $6,000 a year in his life, couldn’t believe the comment. He must have wondered how athletes could be such poor financial planners.

Thirty years later, we actually hear athletes saying the same thing when they are “insulted” by the latest multi-million dollar offer from their clubs. They need even more, because, we are told, they must “look out for their family’s future”.

Remarkable. Is it the arrogance, the selfishness, or the simple lack of perspective that people find disheartening?

(It is these same athletes, in the NFL, for example, who can’t share their immense wealth to help retired athletes who are now destitute and in need of basic medial care, but that is a situation we have already discussed…)

We already have young athletes talking back to umpires and to hockey and soccer referees; diving on the ice and the soccer pitch looking to draw un-deserved fouls, utilizing attitudes and “skills” they have learned from the pros. (This does not even take into account example of athletes who run afoul of the law, seemingly because they, with their wealth and their sense of superiority, believe they are above the law…and other people.)

But now, we are going beyond mere greed, or bad behaviour that sets a poor example for young people.

Now, the integrity of the game itself is coming into question.

Just in the last couple of years, professional soccer has seen massive scandals in Italy and elsewhere, specifically with Clubs and Referees on the take. Juventus gets pushed down one division and is right back in the top League. Not much of a lesson there.

Baseball saw records smashed in the 1990’s. Does anyone believe those records were set without the use of steroids? Not a chance. People – the media, fans, the commissioner—knew what was happening then, and they know it now. But it was OK when the game needed a boost. Now a kind of deathbed, superficial show of repentance is on display. Players like Rafael Palmeiro become a scapegoat because they are “caught”.

Basketball has it own issues. A referee is going to jail because he was involved in fixing games. This is the NBA, the league that didn’t want people in the province of Ontario to be able to bet on Raptor games through ProLine, if I recall correctly.

And now it is confirmed that the 3-time Super Bowl Champion Patriots and their future Hall-of-Fame Coach have cheated. Not by accident, by design.

To add insult to injury, Bill Belichick won’t comment on the deception. No regrets, no real apologies—saying only that he is “moving on”.

I’m sure he is.

The League’s response: a modest fine, and a lost draft choice.

(Pete Rose won’t be allowed into the Hall-of Fame because he bet on baseball games, though he did this as a manager, not a player…He was banned for life and we don’t even know if his betting influenced his judgment as a manager. We know what the Patriots did gave them a competitive advantage but they receive not even a suspension of any kind…)

Many used to think boxing was the sport that was seen as tainted because of its apparent connection with organized crime.

Now, is it fair to say that most major professional sports are no better than boxing ever was in ethical terms?

What do we tell our kids?

Or do we bother to even have the conversation because it’s too late to change how we view sports, and the role of sports in society?