Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Monday, March 1, 2004

If One More Player Says 6 Million Dollars is an Insult...

It’s happened yet again.

A professional athlete has come out and stated – clearly, and for the public record – that he is insulted by a contract offer that he has received.

The player in question is All-Pro cornerback Ty Law of the defending NFL Super Bowl Champion New England Patriots.

The actual monetary details won’t mean much to most of us – but for the record, he has turned down a contract extension offer of almost 30 million dollars over the next four years, and was evidently insulted, in his words, by the Patriots offer. He now says he never wants to play for the Patriots again. His current contact already calls for him to make over 6 million in 2004, more than 8 million in 2005.

I recall a time many years ago – I believe it was the late 1970/early 80’s. A top major league relief pitcher/closer by the name of Bruce Sutter was offered the then staggering amount of $700,000 a season.

His reaction? He said he was insulted. He had to, he said at the time, feed his family.

So we fast forward more than 20 years later, and such insult comes at a higher price, at least.

The hockey world is now battling ‘image’ problems in the wake of the (rightly so) highly publicized Todd Bertuzzi incident. But the problem facing hockey is not simply a matter of its often misguided ‘eye for eye’ system of justice and self-policing.

It is also the reality that the people who play the game are becoming more and more disconnected from the “fans” and those who really care about the game – the very people who help pay for those same players to play the game and earn their substantial incomes.

Salaries have spun totally, totally out of the realm of what ought to be. Not surprisingly, the cost of purchasing a ticket to see an NHL game in many markets is prohibitive for the “average” person.

Fighting – or causing – the same cycle is baseball, still struggling to recapture its luster and popularity in many markets almost 10 years after a disastrous strike/lockout.

And now we hear about football players who are “insulted” by offers that would provide them with more money than they could possibly spend in several lifetimes.

Basketball has long overpaid its athletes. (Recall that Kevin Garnett of the Minnesota Timberwolves, who has been earning millions since he was 18 years of age, was also “insulted” a few years ago by a 120 million dollar contract offer.)

How did we get here? How did we reach a point where these – albeit very talented, in most cases – individuals truly believe they are worth millions and millions of dollars – per season! – to play a game they love to play.

A few years ago, in a comment that was not as publicized as it should have been, a very popular NHL (and NHL Players Association leader) player was asked about the high cost of tickets for the average dad. His reply was, in essence: “If that dad can’t afford it, maybe he shouldn’t be taking his kids to a game”.

Hmm...

Does that sound like someone even remotely connected to reality? Someone with any sense of perspective? Yet this is a player lauded for his “community work”.

Much more recently, a prominent member of one of the most popular Canadian-based NHL teams said he was prepared to “sit out” for the rest of his career, before accepting any kind of salary cap in the upcoming round of collective bargaining with the league. (This player makes close to three million dollars a year, and will expect much more in his next contract.)

After his advisors likely informed him just how bad that comment sounded to fans everywhere and anywhere, the player tried to modify his comments the next day, too late to hide his true feelings.

Perhaps it could be said that these individuals are at least ‘being honest’ and are not simply giving pat, typical responses to media questions. But in the same breath, are these really the types of messages and attitudes these athletes want to convey to the public? Do they somehow think that saying these kinds of things will engender public sympathy or support? Are they so disconnected because of their high profile and wealth they don’t understand how poorly they are coming across?

Or do they just not care?

Sadly, riches can lead to a certain headiness, a lack or loss of perspective. Only when we are touched by significant loss of prestige or income, or by tragedy, illness, a sudden loss of a loved one, do some individuals regain balance in their life.

One wonders if many athletes, past and present, worked half as hard, and showed half as much appreciation for their good fortune as, for example, the average Special Olympics athlete does, how many of them would feel “insulted” by being offered a contract that makes them wealthy beyond anyone’s wildest imagination?