Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Monday, March 31, 2008

Wild do the right thing

There are many different ways to communicate.

In the following case, actions speak louder than words.

This week, the Minnesota Wild announced they would offer a seriously injured player a contract, even though, technically, they are not required to do so to retain his playing rights.

The player is Kurtis Foster, a young defenseman who suffered a badly broken leg in a controversial icing-play incident.

Wire stories reported that Wild GM Doug Risebrough had already decided on a course of action.

One story, from TSN.com, reports that the Wild are not sure if Foster will be able to play in the NHL again, because of the seriousness of the injury.

"I don't have to qualify him [to retain his rights], but I will," Risebrough told the (Minneapolis) Star-Tribune. "It's a bad message not to do that. He's a good player. He needs a motivation [to rehab], and he doesn't need that stress in his life."

The Wild will offer Foster a one-year, $1.025 million contract before the June 25 deadline, which insurance would not have covered according to Wild assistant general manager Tom Lynn.

The professional sports world often reflects a kind of ego-driven and self-centered attitude, an environment which can be very cold and all about “business”.

In this instance, it seems clear that the Wild recognize that one of their own was hurt while in the line of duty, and they aren’t prepared to let him worry about his immediate future.

They have sent a message and they have done the right—and honorable—thing.

Wednesday, March 12, 2008

A damaging double-standard

"Rocker rats out Texas
John Rocker claims he flunked a drug test ordered by Major League Baseball in 2000 and that he, Alex Rodriguez and other Texas Rangers were advised on how to effectively use steroids"

It’s revealing how the above media headline blares "Rocker rats out Texas"….

As we have mentioned often in this space, many in the media hate it when athletes "say nothing". Yet, when an athlete does step "outside the box" and say something outside the realm of the bland or ordinary, he or she is often condemned by those same media folks.

In this circumstance, we have a former high-profile major-leaguer stating that, basically, clubs knew about steroid use years ago. This is no real shock to anyone, of course.

Can we really believe that baseball commissioner Bud Selig was totally unaware of baseball’s bulked up athletes hitting balls farther than ever before, and home runs in greater numbers than ever before?

But the point here is this: athletes are glorified by the same media who had to know that many of these sporting heroes of the last 20 years have had big-time, shall we say, "help", from performance-enhancing supplements.

In the same breath, reporters and writers criticize athletes for lying through their teeth about steroid usage. (Many of us have witnessed the recent Clemens fiasco before Congress—his was simply a different approach than Mark McGuire’s "I’m not here to talk about the past" denials when the former slugger had his turn a couple of years ago.)

Yet, the media also hammer an athlete like Rocker for being a squealer, or a "rat".

If somebody doesn’t step forward and speak about what actually occurred, whether it be Jose Canseco or John Rocker or anyone else, how will people ever really know what has gone on in club houses?

Is the media philosophy actually supportive of the "old boys network" approach, where everyone covers up the truth and covers up for each other?

That’s how we ended up with baseball in the mess it is in, the world of sprinting with no credibility, the Tour de France in shambles, pro football with weekly drug suspensions announced, without fanfare.

In the above circumstances, everyone shut their eyes – and mouths-- and stood together in a big lie.

Unless, as in the case of a "star" such as Andy Petite, you face legal scrutiny and have to speak with the police or Congress. Then you may feel it is necessary to speak up and speak the truth, and the media will not give you a difficult time.

But if you’re just a mediocre ex-player, or "disgraced" ex-players such as Canseco or Rocker, you’re a "snitch" if you speak out about what you did or saw.

Quite the double-standard, at best.