Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Wednesday, March 12, 2008

A damaging double-standard

"Rocker rats out Texas
John Rocker claims he flunked a drug test ordered by Major League Baseball in 2000 and that he, Alex Rodriguez and other Texas Rangers were advised on how to effectively use steroids"

It’s revealing how the above media headline blares "Rocker rats out Texas"….

As we have mentioned often in this space, many in the media hate it when athletes "say nothing". Yet, when an athlete does step "outside the box" and say something outside the realm of the bland or ordinary, he or she is often condemned by those same media folks.

In this circumstance, we have a former high-profile major-leaguer stating that, basically, clubs knew about steroid use years ago. This is no real shock to anyone, of course.

Can we really believe that baseball commissioner Bud Selig was totally unaware of baseball’s bulked up athletes hitting balls farther than ever before, and home runs in greater numbers than ever before?

But the point here is this: athletes are glorified by the same media who had to know that many of these sporting heroes of the last 20 years have had big-time, shall we say, "help", from performance-enhancing supplements.

In the same breath, reporters and writers criticize athletes for lying through their teeth about steroid usage. (Many of us have witnessed the recent Clemens fiasco before Congress—his was simply a different approach than Mark McGuire’s "I’m not here to talk about the past" denials when the former slugger had his turn a couple of years ago.)

Yet, the media also hammer an athlete like Rocker for being a squealer, or a "rat".

If somebody doesn’t step forward and speak about what actually occurred, whether it be Jose Canseco or John Rocker or anyone else, how will people ever really know what has gone on in club houses?

Is the media philosophy actually supportive of the "old boys network" approach, where everyone covers up the truth and covers up for each other?

That’s how we ended up with baseball in the mess it is in, the world of sprinting with no credibility, the Tour de France in shambles, pro football with weekly drug suspensions announced, without fanfare.

In the above circumstances, everyone shut their eyes – and mouths-- and stood together in a big lie.

Unless, as in the case of a "star" such as Andy Petite, you face legal scrutiny and have to speak with the police or Congress. Then you may feel it is necessary to speak up and speak the truth, and the media will not give you a difficult time.

But if you’re just a mediocre ex-player, or "disgraced" ex-players such as Canseco or Rocker, you’re a "snitch" if you speak out about what you did or saw.

Quite the double-standard, at best.