Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Tuesday, January 22, 2008

Loyalty for athletes, but not their coaches?

College football coaches—and pro, for that matter—in the United States are known for preaching constantly about teamwork and loyalty.

They do this with goods reason. Football is obviously a demanding sport, physically and psychologically, and there are obvious benefits to working together as a tight-knit group to achieve difficult goals against top competition.

Ironically, however, many of these same individuals simply do not practice what they preach.

Every December, we see a number of high-profile College football coaches leaving their team before the current NCAA season is even finished to accept a coaching position elsewhere.

Two recent examples of how individuals put themselves ahead of their athletes and their schools and programs come from Bobby Petrino and Rich Rodriguez.

Petrino left his job as head Coach of the NFL Atlanta Falcons literally less than 24 hours after coaching the team on Monday Night football to take a job with the University of Arkansas.

Clearly, while he was supposedly preparing his struggling pro team to play a league game, he was also negotiating with officials at Arkansas.

That is a no-no.

In a similar vein, Rodriguez was recruited by the University of Michigan in the weeks before his Western Virginia team played in an important Bowl game. He has since been sued by the University of West Virginia, according to various published reports, and has expressed disappointment that he would be treated in that manner.

It is impossible to believe how these individuals can preach loyalty when they are prepared to leave a team in the midst of a season for a "better opportunity" elsewhere.

Rodriguez, ironically, did not even coach Michigan in their upset Bowl victory over Florida. Just as interestingly, his former West Virginia team, also an underdog, played inspired football in beating their Bowl opponent Oklahoma with an Assistant Coach running the show.

It’s easy to understand that coaches want job security. But when you already have that, and you leave the players, especially at the college level, that you yourself recruited and convinced to come to your school, it is very hard to understand.

A year ago it was Nick Saban insisting he was not leaving the Miami Dolphins for the University of Alabama, only to wisk off to a press conference to announce that he was indeed taking the Alabama job.

If you are a young student athlete thinking about going to University in the U.S. to play football, based on a particular coach, you may be well advised to ensure you are going to that University for a number of good reasons, not simply because of the "Coach".

Otherwise, you may hear a lot of words and a lot of promises, and end up feeling as though you were left at the altar.