Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Thursday, April 26, 2007

If only Crosby can make it last…

Bobby Hull was one of the great ambassadors for the game of hockey from the late 1950’s throughout his entire professional career, which ended in 1980.

While there were reports of various off-ice issues over the years, Hull was nonetheless one of those sporting “heroes” who made the time to speak with fans, who would stand and sign autographs for long periods of time after games and practices, when teammates were long gone.

In a nice piece printed recently in the Ottawa Sun, columnist Don Brennan tells how, when the Penguins were in Ottawa to play the Senators, a group of youngsters, hoping to see Sidney Crosby, waved and held up signs as he was leaving the rink after practice. When security wouldn’t allow the young fans near the team bus, Crosby ventured off to meet with the youngsters, pose for pictures and sign autographs.

Shades of Bobby Hull, indeed. And in an era when so many athletes simply have no interest in the fans, and certainly wouldn’t make the time to sign an autograph unless they were paid to do so, it is at the very least refreshing to see Crosby handle his early fame in this manner.

If he can maintain his approach for another twenty years, we can speak of him in the same breath as a Hull, or even a Jean Beliveau, who has shown respect for the game and the fans long after his playing career came to an end.

This is a wonderful lesson for young athletes on one of the many off-ice/ off-field qualities it takes to become a real professional in any sport.