Prospect Communications Inc. (est. 1999) is an industry-leading full-service provider of strategic communications, issues management and media services for all domains of the professional and amateur sports worlds. Michael Langlois is the founder of Prospect Communications. In the communications field since 1976. Michael has established an outstanding reputation as a top independent issues management and communication skills consultant and provider of high-level strategic counsel in both the sports world and corporate sphere. This blogspace is home to Michael’s ongoing commentary regarding the intricate relationship between communications, issues management, the media, and the world of professional and amateur sports.

Monday, December 1, 2003

Comrie and Communication

It took many, many weeks, but former Edmonton Oiler center Mike Comrie was finally traded recently. However, he was not traded to the team (Anaheim) that thought it had made the deal with Edmonton.

Once the transaction with the Philadelphia Flyers was finally formally consummated, Comrie – who for reasons most people don’t fully understand had seen his relationship with the Oilers organization nosedive horribly – was quoted as saying something that sounded simple, but was likely quite revealing.

Said Comrie, “I guess one of the bigger issues that we had was our lack of communication.”

Clearly, something unraveled between Comrie’s “camp” (agent, advisors) and the management of the club that he had once dreamt of playing for.

None of us on the outside really knows what happened, but Comrie’s own words suggest a likely problem area.

People in that volatile mix (a team trying to build a competitive team within a tight budget, a young player trying to fully maximize his “worth”) likely stopped communicating in a way that was helpful and positive. And then they probably stopped communicating at all.

“Communication” can mean means lots of different things, of course.

There is the ability to communicate, for example, and more precisely the ability to communicate well, thoughtfully and articulately.

Then there is the willingness to communicate.

Once two parties – whether in a workplace relationship, or in a personal relationship, for example—are unwilling to communicate, getting to a level where people can actually communicate effectively is impossible.

You’ve got to be at least willing to talk, before you can talk thoughtfully and in a responsive manner—and in a manner which might lead to understanding and agreement, or at least compromise.

Of course, it’s usually the case that before people hit the stage where they are no longer willing to talk, they did indeed communicate. It’s just that their communication likely grew more frustrating, more distant and less productive.

Is there a perfect way to deal with such stalemates in the sports world? Likely not. But it is important, at a minimum, to keep the lines of communication open.

On occasion, a team owner throws out protocol and goes over the head of his own General Manager, and simultaneously slides past the player’s agent to phone a player directly to see if the relationship can be saved, beyond whatever financial considerations have to be hammered out.

This was apparently the case in Texas a few years ago, when catcher Ivan Rodriguez was about to opt for free agency, but was won back by the ball club because he was overcome by the gesture of the team owner. Money (as large as the amount was) was not as important to the player as the fact that the owner wanted him to stay.

But such interventions don’t always work.

Good communication can heal, but poor communication can also create harm to a relationship that can last a very long time.

On a related front, how does one assess what happened in talks between the Oilers and the Mighty Ducks, in the very same (Comrie) matter?

One General Manager says publicly he was certain he had a “verbal” deal. The other says just as adamantly that he made it perfectly clear there was no Comrie deal in place until certain things took place.

Was this a case of poor communication? Poor listening skills? Or a person wanting to hear what he wanted to hear or the other GM wanting to be heard in the way that he wanted to be heard?

Whatever, it happens too often in sport at many levels -- from the 10-year old level to the pros -- that things are said that indeed hurt or wound in some fashion. A comment from a coach or a team official can sting and the feelings that result are often never really dealt with in an open and healthy fashion.

At the professional level, the demand for a trade can be brought on by many things: Playing time. Pride. Money. Hurt feelings.

But one of the things that often crops up after the fact as the real ‘trigger’ is unhappiness relating to poor communication between player and coach.

And it doesn’t always have to be that way.